Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources. The Ubex advertising exchange will be located at www.ubex.com and it will have a convenient interface that will work with the exchange services from PCs, tablets and mobile devices. The two main sections for advertisers and publishers will be presented on the website. Through its launching of the global decentralized advertising exchange with the help of the Blockchain technology, Ubex aims at resolving several problems that are currently affecting the digital marketing space in the current scenario. One of the major issues that it aims to alleviate is “targeting”. The platform utilized by Ubex makes use of a specialized programmatic approach to synthesizing the user data in order to improve target in the digital marketing scenario. Data based on socio-demographic & behavioral grounds is being analyzed for conducting a proper transaction. As such, it enables the overall improvement of targeting and will help the advertisers in buying slots for demographic data instead of website locations for top-class digital marketing strategies.